Attracting and Retaining Top Talent in Public Accounting

Fix the Day-to-Day, Win the Talent Game

Public accounting faces a people shortage, not a work shortage. The U.S. currently has roughly 340,000 fewer accountants than just a few years ago. At the same time, entry-level salaries have jumped 15% to a median of $75,000 in 2025. This imbalance leaves teams stretched thin, hiring costs rising, and workloads heavier than ever.

The solution isn’t just more hiring, it’s smarter work. By making day-to-day tasks easier and more fulfilling, firms can create environments where professionals thrive, grow, and stick around. Here are some Hubsync solutions that can help your organization turn this goal into reality:

1. Start by shrinking the busywork.
   Routine requests, reminders, and follow-ups can eat hours every week. Workflow Tracking automates these steps, sending timely nudges and providing clear next steps. Your team spends less time chasing emails and more time analyzing, advising, and collaborating.
2. Keep everything in one place.
   Email chains and scattered spreadsheets are productivity killers. With Client Portal & Delivery and Data Collection / PBC, clients know exactly what’s needed, and staff can quickly see what’s arrived, what’s missing, and what’s next. This clarity reduces confusion, stress, and duplicated effort.
3. Make progress visible.
   Give managers and teams a simple view of what’s pending, in review, and done with Planning & Analytics. When everyone sees the same status, work moves in smaller, steadier chunks without last-minute pileups.

Why this matters for talent
Simplifying the daily grind improves work-life balance, creates clearer growth paths, and frees time for meaningful work. That’s a compelling pitch to new grads and a reason for experienced staff to stay.

This is the lane HubSync was built for: practical automation and simple, no-code workflows that lighten the load without a big rollout. When the day feels manageable, recruiting and retention both become easier, and clients notice the difference.

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HubSync is an AI-powered, end-to-end tax and accounting workflow platform built exclusively for CPA

firms. HubSync unifies client portals, engagement letter management, document collection,

e-signatures, e-filing, billing, and workflow automation into a single integrated system —

eliminating the need for multiple disconnected software tools. HubSync serves mid-market and

top-100 accounting firms across the United States, helping managing partners, tax leaders, and

client-facing staff deliver exceptional client experiences while expanding firm margins.

Learn more at www.hubsync.com.